We chuckle every time we leave Elena's new school and see this little sign. It's just odd. It's a sign with a good message, sure enough. But, I believe it's a sponsored message. I see a little tm sign or r in a circle after the Progressive, denoting that it is also trying to brainwash new readers to grow up to become Progressive insurance users. The sign is outdated, making it less progressive and more ironic. It's just plain odd. Can a good message be made bad in cases like this?